Ola redefining travel with sustainable accessories
Unlike Greta thunberg, most of us can't travel overseas in a boat. We have to do air travel and use modes of transportation that adds to our carbon footprint. Do you want us to suggest a great way to reduce your carbon footprint while traveling?
Let’s take a dive into the case study of Ola and how the company promoted sustainable travel choices to all its stakeholders before they even started packing their bags to reach the airport!
Under Ghoomo Responsibly, Ola Cabs promoted responsible tourism and educated tourists in order to help preserve the heritage and natural beauty of tourist spots in our country.
With one of the the goals being- reducing the average waste generation by each tourist (that currently stands at 1.67kgs/tourist), Ola gifted sustainable travel kits to various customers and stakeholders. After all, The best way to go zero waste while going on a trip is by avoiding the entire waste creation process. These sustainable travel products ensure zero-waste traveling for any traveler. The travel kit included reusable coffee cups, mesh bags, reusable water bottles, bamboo straws, toilet roll made with recycled paper, among others. The best part is, that some of these items can also be used on a daily basis to make one’s life a more sustainable one.
Ola is focused on doing good and solving some of the world's largest social and environmental problems. If we get more companies to operate and grow their business in a socially responsible way, our future will start to look much more promising.
Our team designed this offering after going through a thorough analysis of Ola’s working model, understanding their business goals, the industry they are in and their stakeholders. This way, their sustainability journey did not only promote a zero-waste lifestyle but also helped them become a progressive leader in the travel industry.
If your organization wishes to achieve its sustainability targets without compromising on your business values then here’s your chance to do so. With Sustainify’s plug-n-play, experience sustainable transformation with ease and delight. Our consulting services and product offerings include top-level access for growth, employee uplift engagement programs, EPR systems of profit and carbon offsetting programs to help your organization meet its sustainability goals. We will support and deliver value from concept/ideation to the design, development and implementation of our programs.
In Another partnership with Ola, Sustainify delivered “Green Ganeshas” to promote a sustainable way of celebrating Ganesh Chaturthi under the campaign #FarakPadtaHai