PepsiCo Adopts A City #TidyTrails Initiative

Updated: Jun 2


PepsiCo India in partnership with Sustainify & United Way Adopts Mathura Vrindavan City & launches ‘Tidy Trails’ a special initiative on plastic waste management.


• A special initiative aimed at creating an effective and sustainable management of post-consumer plastic waste being launched in Mathura-Vrindavan, Uttar Pradesh.

• Dedicated mobile van is deployed across cities of Mathura-Vrindavan to collect dry plastic waste from over 800 establishments.

• Collected plastic waste will be upcycled into creating useful products including benches, tables and chairs.

• Mass awareness drives through public events, nukkad natak, online workshops and competitions across communities and schools.




Building Mathura Community

Online Workshops

The local community is being educated with frequent online workshops, lasting impact.


School Competitions

Teach them young! Fun interactive sessions and competitions for school kids. Over 20+ schools participated.


Awareness Drives

Educating the shopkeepers and other local communities on plastic waste management.







Nukkad Natak











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